COMMERCIAL CLEANING SERVICES

Our client has been servicing the Lower Mainland of British Columbia since the early 90s, and have steadily grown into one of BC's largest Commercial Cleaning Management Companies.

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CHALLENGE

Our main objective was to get qualified appointments for the CEO, so they were able to quote the prospect on cleaning services and sign up the new prospect as a customer. The second part of our objective was to find potential customers who were not happy with their current cleaning service provider and/or find out when they review their cleaning services, specifically what month, and then insert our client as one of the cleaning companies to provide a quote. 

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Our client's main challenge is that in their industry, mostly all cleaning business lose, on average, 20% of their customers every year.  Meaning, 20% of businesses change their cleaning service provider sometime during the course of a year.

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STRATEGY

We took our client's main challenge of lack of customer loyalty and retention, and it turned it into a key advantage for our client. We did this through cold-calling property management companies and stratas throughout the Lower Mainland of BC, and having high level conversations with top level decision makers in our client's industry. We avoided the one-off  job's, and focused on companies that had a portfolio of properties. Our mindset was secure one of these companies, so our client had the potential to land all of the properties in the prospect's portfolio. We were able to generate a lot of qualified appointments and on-site visits, which led to securing quotes the same day as the on-site visits.

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RESULTS

Our client was able to close enough new business that maxed out their service levels directly from our lead generation efforts. By staying the course and focusing on bigger opportunities, it paid off in the end by leaps and bounds for our client.